Rea Farm, Ireland

Rea Farm in Skibbereen, Ireland, was purchased by Gearoid Murphy’s grandfather in the early 1940s. Today Gearoid works the farm alongside his father Gerard. Until a few
years ago they had 90 cows, and recently expanded to 160. All milking cows are on kept on the home farm, whilst dry stock is on a rental farm about three miles

“With the Heatime monitoring we’re getting more cows in calf. That saves the costs of buying-in cows and enables us to grow our herd through internal natural growth to where we want it to be.”

Gearoid Murphy, Co-owner

Challenges

With the goal of naturally expanding his herd in mind, Gearoid realised manual detection wasn’t an accurate enough method, especially after noticing how any cows would go into heat at night, when unobserved.

System

Allflex Heatime® HR System with
rumination, heat
detection and cow identification
functionality.

Benefits

“We don’t have to devote massive amounts of time to heat detection. The system catches the cows that go to dairy [go into heat] in the night. It takes out the guesswork.”

  • Company:Rea Farm
  • Location:Skibbereen, County Cork, Ireland
  • Herd Size:160 milking cows

Summary

The system’s combination of activity and rumination monitoring was crucial. “You need the rumination working in-hand with the activity to accurately see what’s going on,” says Gearoid “By seeing the rumination and activity together you can be absolutely certain that the cow’s in heat.”

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We’d like to keep in touch with exclusive Allflex Livestock Intelligence offers and the latest info by email or phone. By clicking the box below you agree that Allflex Livestock Intelligence, may collect, use and disclose, among its related companies, your personal data which you have provided in this form, for providing marketing material that you have agreed to receive, in accordance with our data protection policy. Allflex Livestock Intelligence is a brand of MSD Animal Health, a division Merck & Co., Inc., Kenilworth, NJ, USA, and marketing communications will be sent by entities involved in the MSD Animal Health operations. You have the right to remove your consent at any time, by contacting us at the following email address: dataprivacy@allflex.global
Allflex Livestock Intelligence is a brand of MSD Animal Health, a division Merck & Co., Inc., Kenilworth, NJ, USA, and marketing communications will be sent by entities involved in the MSD Animal Health operations. You have the right to remove your consent at any time, by contacting us at the following email address: dataprivacy@allflex.global

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