Nicholson Farm, England

Pressure on labour and the need to meet performance criteria and make a living, have encouraged one Herefordshire-based dairy farmer to grab technology by the horns. So much so that Phil Brooke of Nicholson Farm in Leominster has upgraded to the latest activity monitoring system and invested in robotic milking.

Pressure on labour and the need to meet performance criteria and make a living, have encouraged one Herefordshire-based dairy farmer to grab technology by the horns. So much so that Phil Brooke of Nicholson Farm in Leominster has upgraded to the latest activity monitoring system and invested in robotic milking.

“Now I get movement information and eating and rumination patterns, again against the cow’s norm, on my mobile phone or tablet. So, I don’t even need to be on the farm.”

 Phil Brooke, Owner

Challenges

Phil was looking at producing higher quality,
higher value milk and managing the expansion of a closed herd.

System

Allflex SenseHub™ cow monitoring solution with cSense™ Flex
neck tags.

Benefits

Effective management of herd health and fertility, reduced somatic cell counts and ability to adjust poor-performing feed rations, before they impact production.

At a Glance

  • Company: Nicholson Farm
  • Location: Leominster, Herefordshire, England
  • Herd Size: 140 dairy cows

Summary

“The rumination data is extremely useful. Information comes through quickly – it’s updated every 20 minutes – and the algorithms in the program automatically pick out poorly cows and highlight these under ‘Cows to inspect’ or ‘Cow distress’ headings.”

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We’d like to keep in touch with exclusive Allflex Livestock Intelligence offers and the latest info by email or phone. By clicking the box below you agree that Allflex Livestock Intelligence, may collect, use and disclose, among its related companies, your personal data which you have provided in this form, for providing marketing material that you have agreed to receive, in accordance with our data protection policy. Allflex Livestock Intelligence is a brand of MSD Animal Health, a division Merck & Co., Inc., Kenilworth, NJ, USA, and marketing communications will be sent by entities involved in the MSD Animal Health operations. You have the right to remove your consent at any time, by contacting us at the following email address: dataprivacy@allflex.global
Allflex Livestock Intelligence is a brand of MSD Animal Health, a division Merck & Co., Inc., Kenilworth, NJ, USA, and marketing communications will be sent by entities involved in the MSD Animal Health operations. You have the right to remove your consent at any time, by contacting us at the following email address: dataprivacy@allflex.global

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