Will Gibson mixes family farm activities with his full time role as a genetics consultant with NeXtgen Agri. There he is primarily responsible for advising clients on how to get more value from the livestock data they’re collecting.
“The potential value gained in putting an electronic identification (EID) tag in the ear of every ewe lamb in the country far exceeds the $2 cost per head.”Will Gibson, Genetics Consultant and Farmer
- Roles:Sheep farmer and livestock breeding consultant with NeXtgenAgri
- Location:Otago, New Zealand
- Livestock:Sheep and cattle
Farmers find that the data collected from Allflex EID tags is the easiest way to understand what individual sheep and their flocks are doing as the basis for more effective decisions about animal welfare and productivity. Assessing the great results his clients have attained, Will says it is “not unachievable without EID, but it takes a hell of a lot more work.”