Allflex Still the Aussie Tag of Choice with optimised NLIS cattle tag
Source credit: Queensland Country Life
Based on 2020 NLIS market share data, Allflex is still the tag of choice for Aussie farmers.
Allflex Australia business unit manager Jane Parker said this mantle has continued to be upheld because the company continues to evolve and meet farmer’s needs.
“In 2014 we responded rapidly to consumer feedback on our NLIS cattle tag in Australia and released an improved male button with an optimised design after significant research, design modelling and independent lab testing,” Ms Parker said.
“Since its release over seven years ago, our latest design has demonstrated fantastic results, with no reports of tag failure or lack of retention due to failure of the male button.
“The high-performance of our current tag, with its improved design, has clearly been demonstrated through Australian field trials, laboratory testing and customer feedback.”
Allflex acknowledges there may be a small and diminishing number of older style tags still circulating in older livestock above seven years of age.
Marlborough-based Joe and Rachael Olive, Nullegai Brahmans, said pre-2014 they’d had a retention issue with the old Allflex NLIS button.
“Due to the number of tag losses I was seeing throughout my breeder herd, it prompted discussion with Allflex which lead to multiple tag trials being conducted on our property,” Mr Olive said.
“In 2014 Allflex replaced the old NLIS button with a new and improved button. This new button was one of the tag trials we conducted on our property starting in 2015.
“That particular tag trial with the new Allflex NLIS button was very successful. I have seen the results firsthand and I’m thoroughly pleased with the improved design of the new Allflex NLIS male button.”
Mr Olive said six years on from that trial, their retention rate is very high, and they continue to use Allflex tags because they have confidence in the product.
“We’ve stayed with Allflex as they continue to invest in research and development around maximising tag retention.
“Allflex’s technical team have been fantastic. They’ve listened to my needs as a producer and have delivered solutions.
“I like working with Allflex as they’re prepared to invest in product trials and new developments.
“Allflex consult with producers; they get the feedback and make improvements to deliver practical advantages on the ground.”