The Scheres family farm, today run by Thomas Scheres and his wife Andrea, is part of the Scheres Brothers Farm Group in Lichfeld, in New Zealand’s North Island. The original farm was established by Thomas’ grandparents in the 1950s, and Thomas’ cousins run the other farms in the group. As a 50/50 share milker, Thomas owns the herd, and his dad Peter owns the land. His herd stands at 550 strong, including 420 milking cows. challenges Until 10 years ago, the Scheres’ farm stood steady at approximately 300 cows. Then, after Peter switched from a grass-fed system to a feed pad, production doubled within a few years. Following that dramatic growth, Thomas has been able to grow the business only slightly, by pushing the land a bit harder and inching up production. At the same time, as production was increasing, Peter was fnding it harder to get cows in calf. And having relied on bulls to supplement AI, he was looking for a more foolproof system that would guarantee more cows in calf, with a higher number of heifers, and more pure breeds. As Thomas says, “In the back of our minds, we were looking for something to help us get more cows in calf, but didn’t know what. When we saw the opportunity, we took it.