1000 cow dairy farm owners recommend Allflex cow collars


Marcel and Toni Boschma
Location: Martinborough, Wairarapa
1000 cow dairy farm, equity partnership
528 hectares


Reduce time spent on farm drafting cows for AB.
Inability to get off farm during busy periods.


Accurate information.
Frees up time to spend off farm and enables a break during mating.
Ability to target specific cows that need attention.
More days in milk.
Lifestyle – better work/life balance.
Reduction in calving time.

Better matching of feed at set stocking time to ewe scanning data is the primary driver for the continued use of electronic identification tags in the sheep flock of Ian Hopkins and Shelley Dew-Hopkins.

Shelley Dew-Hopkins


The couple farm a 540 hectare (effective) hill country property at Rangiwahia, north of Feilding, Manawatu. They were participants in the FarmIQ pilot programme which gave them an early insight into the power of more data and its capacity to provide deeper traceability for meat processing partner Silver Fern Farms. The programme paid tagging costs for their entire lamb drop from 2013 to 2017, but the Hopkins have continued to tag each year’s ewe hogget replacements since the programme ended.