Centreview, Simpson, VIC Australia

Centreview was originally founded as a dairy farm in the early 1960s, and purchased by Craig and Tracey Thorburn in 1998. They started out with 140 cows and have since grown the herd to 400 milking cows, plus around 270 heifers, mostly by natural growth.

“The Allflex Heatime System has certainly made our lives easier workwise. We don’t have to be so particular about picking up cows in heat because the machine will pick it up for us.”

Craig Thorburn, Co-owner

Challenges

As the farm grew, Craig and his wife were finding it increasingly difficult to keep up with the grueling schedule of checking cows for heat, recording heats, and keeping track of the data.

System

Allflex SenseHub™ with eSense Flex Ear tags.

Benefits

Craig relies on the Heatime System to provide crucial information on his cows’ heat status and to give insight into their overall condition. According to Craig, a lot of the heat detection guesswork has also been eliminated.

At a Glance

  • Company:Centreview
  • Location:Simpson, Victoria, Australia
  • Herd Size:400 milking cows, plus around 270 heifers

Summary

Twice daily, at the start of each milking session, he checks the Heatime terminal and assesses the Heat Report and Health Report. From there he makes decisions about joining.

When it comes to recommending the Allflex Heatime System to other farmers, Peter is clear: “A dry cow doesn’t make milk, and the most important thing is to get them pregnant again. Heatime is one of the best investments that we’ve made on the farm over the years. I’d recommend it to anyone.”

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