"Using the Allflex SenseHub system has enabled us to make significant improvements to heifer fertility, ensuring a consistent and reliable supply of replacements for the herd’s lower yielders and older animals".

Philippa MacTaggart, Dairy Manager


Increase insemination rate, improve heat detection accuracy, reduce costs and labor involved in artificial insemination (AI) and
decrease the calving age


Allflex SenseHub™ system with eSense™ Flex ear tags


Insemination rate jumped from 30%, to an average of 40% and a peak of 60%. 97.6% heat detection rate achieved, at a savings of £9-£15 per animal. Average of 1.7 straws vs. 2+needed per heifer pregnancy and heifer age at calving down from 28 months to 26

semen usage has declined

by 15%