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"We work our dairy farms to use specific beef sires, along with sexed semen to effectively produce as many of the calves as we need. This process means we can produce beef from ‘conception to consumption’ that fits within our customers’ expectations.”
Rob Drysdale, Founder
Challenges
Efficiently manage data across a large farming enterprise and improve the company’s entire rearing, handling, and recordkeeping process
System
Allflex Electronic Identification (EID) ear tags
Benefits
No risk of human error during record-keeping and significantly reduced paperwork. Faster process for recording daily live weights as the ID tags work as identification tags for computerized calf feeders and sync with herd management software.
At a Glance
- Company: StraightLine Beef
- Location: Main farm in Shepton Mallet, Somerset, England; 11 contracted sites in South West England and Wales
- Herd Size: 4500 cattle with 300 animals processed each month
Summary
“In fact, with the Allflex EID tags and a dedicated handling system we can weigh and process 200 head per hour at the main farm…the EID tags significantly speed up the process as we simply wave a stick reader at the tag instead of using a pencil and notebook. And by linking the stick reader to the weigh head via Bluetooth, we know each animal’s weight will be recorded 100% accurately.” Charlotte is able to review the data captured at each weighing event via a smartphone app which helps her, and other staff members save time when sorting, treating, and
handling livestock.
handling livestock.
