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"In the past, I might make assumptions about identifying heat, but not necessarily the correct ones. Heatime eliminates the errors – it’s either yes or no. There’s no maybe about whether to mate the cows."

Thomas Scheres


As production was increasing, Peter was finding it harder to get cows in calf. And having relied on bulls to supplement AI, he was looking for a more foolproof system.


Allflex Heatime® HR System for heat and health monitoring.


Thanks to the accuracy of Heatime, the use of higher-cost sexed Friesian semen has been justified, and Wes has been able to move entirely to AI.

Move to

100% AI

eliminated the need for bulls, saving cost and improving farm safety