StraightLine Beef, England

Rob Drysdale, a farm veterinarian, set up StraightLine Beef in 2014 to create an ethical and sustainable beef-rearing system, selling high-quality meat. Since inception, the farm has grown to 4500 cattle spread across StraightLine Beef’s own farm and 11 contracted sites, with 300 animals processed each month

Rob Drysdale, a farm veterinarian, set up StraightLine Beef in 2014 to create an ethical and sustainable beef-rearing system, selling high-quality meat. Since inception, the farm has grown to 4500 cattle spread across StraightLine Beef’s own farm and 11 contracted sites, with 300 animals processed each month

“We work our dairy farms to use specific beef sires, along with sexed semen to effectively produce as many of the calves as we need. This process means we can produce beef from ‘conception to consumption’ that fits within our customers’ expectations.”

 Charlotte French, Supply Chain Manager

Challenges

Efficiently manage data across a large farming enterprise and improve the company’s entire rearing, handling, and recordkeeping process

System

Allflex Electronic Identification (EID) ear tags

Benefits

No risk of human error during record-keeping and significantly reduced paperwork. Faster process for recording daily live weights as the ID tags work as identification tags for computerized calf feeders and sync with herd management software

At a Glance

  • Company:StraightLine Beef
  • Location:Main farm in Shepton Mallet, Somerset, England; 11 contracted sites in South West England and Wales
  • Herd Size:4500 cattle with 300 animals processed each month

Summary

“In fact, with the Allflex EID tags and a dedicated handling system we can weigh and process 200 head per hour at the main farm…the EID tags significantly speed up the process as we simply wave a stick reader at the tag instead of using a pencil and notebook. And by linking the stick reader to the weigh head via Bluetooth, we know each animal’s weight will be recorded 100% accurately.” Charlotte is able to review the data captured at each weighing event via a smartphone app which helps her, and other staff members save time when sorting, treating, and
handling livestock.

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We’d like to keep in touch with exclusive Allflex Livestock Intelligence offers and the latest info by email or phone. By clicking the box below you agree that Allflex Livestock Intelligence, may collect, use and disclose, among its related companies, your personal data which you have provided in this form, for providing marketing material that you have agreed to receive, in accordance with our data protection policy. Allflex Livestock Intelligence is a brand of MSD Animal Health, a division Merck & Co., Inc., Kenilworth, NJ, USA, and marketing communications will be sent by entities involved in the MSD Animal Health operations. You have the right to remove your consent at any time, by contacting us at the following email address: dataprivacy@allflex.global
Allflex Livestock Intelligence is a brand of MSD Animal Health, a division Merck & Co., Inc., Kenilworth, NJ, USA, and marketing communications will be sent by entities involved in the MSD Animal Health operations. You have the right to remove your consent at any time, by contacting us at the following email address: dataprivacy@allflex.global

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