Background
Rockwella Farm Holsteins in Yankalilla, in South Australia, was purchased by Wes Hurrell’s parents in 1979. Today Wes runs the farm with his wife, keeping 380 milking cows on the home farm, and 250 heifers on family-owned land nearby.
Challenges
Make the farm more efficient in terms of labour and production; reduce calving to conception time, more accurately identify heats at all stages of the cycle, increase conception rates by better timing AI, and better monitor each cows’ health
Benefits
“Heatime highlights sick cows much quicker than we normally could. It’s making the employment side much easier, and it takes out all the doubt and questions whether that cow is in heat or not.”