Allflex began with a simple idea...
With the ability to identify each animal, you would be able to generate the data needed to sustainably manage the life of an individual, a whole herd and finally provide traceability for a country.
As the global population grows towards an estimated 9 billion by 2050, more food will need to be produced whilst natural resources remain pressured. To address this challenge in a sustainable way, we put the power of intelligent actionable management information into farmers’ hands through the use of our tools.
Identifying, tracing and monitoring millions of animals worldwide, our data-driven solutions are trusted by successful farmers, companies and countries to deliver the insights needed for improving performance and wellbeing. Our Intelligent Livestock Monitoring systems and data help to directly target: Reproductive, Health and Feed efficiency, Parturition and Environmental distress.
Allflex is the world leader in design, development, manufacturing and delivery of animal identification and monitoring solutions. We bring cutting-edge, practical applications of Visual and Electronic animal identification, Tissue Sampling, Traceability and Monitoring technologies to the world's livestock industries.
With some 1900 team members worldwide, we have a global network of experts built up over 60 years, each with a great depth of experience and unparalleled knowledge who act as a resource to farmers, companies and countries. Allflex has manufacturing and technology subsidiaries in North America, Europe, Israel, South America, China, Australia and New Zealand. Our products are distributed in over 100 countries.
By sustainably improving the efficiency of our natural resource usage to produce food whilst improving the wellbeing of our livestock, we help to ensure a secure and prosperous future for farmers and the millions of families they feed the world over.
This intelligence improves performance, wellbeing and therefore sustainability, and through it, a better relationship between animals and people.
Palmerston North, New Zealand. John Burford, founder of metal engraved plates manufacturer, Delta Plastics, meets dairy farmer, Brian Murphy. Together, the dynamic duo invents a flexible, plastic ear tag to identify livestock more reliably and efficiently.
The company is renamed Allflex and the popularity of this innovative product spreads rapidly. A new plant is built in Palmerston North to cope with demand, while a network of distributors grow markets in Australia, the USA. and Europe.
Anticipating the growing interest – particularly in Europe – for animal identification, the French company, SFII, acquires Allflex. The next decade sees the consolidation of this industrial group go from strength to strength.
The BSE crisis strikes Europe, and traceability becomes a public concern for both food safety and animal welfare. Allflex launches a range of highly secure, tamperproof tags to support strict European regulations around double tagging of all newborn calves.
Australia becomes the first non-European country to implement an official identification scheme. The Australian authorities then choose Allflex to supply electronic tags for their country’s livestock.
Systems, designs and technology for animal identification are developing fast around the world. Allflex responds by strengthening its manufacturing and commercial presence in different countries – stretching from Poland to Brazil, and Turkey to Argentina.
The Allflex Group invests heavily in the automation of tag production lines and electronic supply chains. It now works with over 2,000 collaborators all focusing their efforts on helping the global livestock industry contribute to a safer food supply.
The following years saw a number of important companies with deep roots in Livestock Identification join the Allflex family such as OS ID; Destron Fearing; Merko; Cox & Ritchey and Aleis to name a few, strengthening the global solutions the Allflex Group offers.
Seeing the growing importance of Aquaculture and sustainable wild fish populations, Biomark, the world leader in RFID for Fish, joined the Allflex family extending our reach beyond land.
Now identifying some 400 million animals per year, and driven by the need to provide for a growing population in a sustainable way, the Allflex Group enters the world of animal health monitoring and digital agriculture through acquiring SCR as a platform for the future. A forty year old company itself, SCR sensor systems deliver actionable intelligent management decisions to producers on reproduction, nutrition, health and wellbeing of an individual cow and whole herd. The theme of Animal Intelligence is born.
Taking the theme of Animal Intelligence into the companion animal sector, Sure Petcare joins the group and links to Allflex Group strong pet microchip business. With connected microchip enabled pet access solutions and feeders, they have a pedigree in designing clever devices that improve pet wellbeing, deepening the relationship between pet and pet parent.
Antelliq is launched as the overarching corporate brand for Allflex. Along with representing the activities of the groups’ companies and establishing the overall strategy, Antelliq reflects our ambition to be a world leader in Intelligence, connecting Animals and People.